An Exploding Louisville Brand is Celsius (CELH) Secret Weapon

Celsius (CELH) reports earnings tomorrow before the bell. Many investors and analysts see a company trying to rebound from stalled growth. We see one unlocking a second act.

CELH was one of our biggest early winners at LikeFolio. We remember playing it to the upside ~five years ago as it scaled rapidly with zero-sugar, fitness-focused energy drinks that attracted gym-goers, health-conscious shoppers, and young professionals looking for clean energy without the crash.

We cashed in +389% gains!

From 2019 to 2024, CELH revenue grew 18x. A distribution deal with PepsiCo helped expand Celsius across the U.S. and internationally. But that growth run cooled.

Now, consumer demand is heating up again, and this time, the driver is no longer a single brand.

Here’s how we are approaching our Trade of the Week…

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