📈 Bullish Alert: The Trade Desk (TTD)

The Trade Desk (TTD) is a long-time LikeFolio favorite. We first covered it as a potential streaming winner in 2019!

More recently, we issued 2 bullish alerts in 2023: One in April and one in June -- and we have logged double digit gains for both.

But after TTD's earnings report earlier this week, we're confident in a triple down play.

This means it's not too late to get in on a major bullish bet on AI + Streaming.

Or, if you are already in TTD, LikeFolio's signal supports accumuluation.

Our bullish thesis is built on 2 major premises:

• Not only are more consumers adopting streaming, but ad dollars are following. The most important part of this scenario is that the gap between ad dollars spent on traditional cable vs. streaming STILL tilts in favor of traditional cable...even though eyeballs are leaving cable at a steep clip. Much of this ad spend will shift to streaming, which will benefit TTD who claimed its CTV (connected TV) segments as its fastest growing segment in Q1.

  

• TTD is the premiere "open internet" approach for advertisers who want transparency and proven results vs. a walled garden. You can read our in depth take on what that means here. TTD is able to accomplish extremely precise media placement thanks to its partnerships (like ones recently established with Disney+ and Roku) and effective utilization of AI via its Kokai platform.

Aside from strong macro pillars of streaming and AI, ad spend is set to pick up steam in the second half of 2024, thanks to a presidential election cycle and the summer olympic games.

TTD is poised to benefit from elevated ad spend and we see plenty of room for upside from here. We're accumulating shares on any pullbacks and remain bullish.