Buy Alert: This Stock Uses AI to Solve a Major Beauty Problem

Buying makeup and skincare is a fundamentally broken process. 

For decades, consumers bought products based on guesswork in a dimly lit store or on faith online, leading to high shade mismatch rates and costly product returns. Consumers are left with products that cause allergic reactions or just don't match their skin tone, creating a cycle of dissatisfaction and waste. The problem is widespread, with general e-commerce returns for color makeup averaging 15.7%—a rate driven primarily by shade mismatch issues.

The traditional beauty retail model, built on high-friction in-person consultations and expensive real estate, is scrambling to adapt to the digital age and satisfy a data-hungry consumer. The costs of this model are not just passed to the consumer; they compress margins across the entire sector.

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