Earnings Cheat Code Unlocked

Imagine sitting down at the poker table and getting to see everyone’s hand before a single card is played.

That’s what this week felt like for members of LikeFolio’s Earnings Season Pass.

Three major retail stocks were on deck to report earnings:
Dollar General (DG), Five Below (FIVE), and Dollar Tree (DLTR).

They serve similar customers. They operate in the same space. They reported earnings within 48 hours of each other. But consumer behavior heading into those reports was far from identical.

While Wall Street scrambled to predict tariff impacts and debated valuations, we tracked what actual consumers were doing.

LikeFolio’s data showed strong momentum for DG and FIVE—both seeing an 18% increase in web traffic year over year. DLTR, on the other hand, was slipping, with traffic down 5%.

When you see the chart above, highlighting critical real-time consumer data, it feels like cheating. 

But it’s not. 

It’s an edge our members trade with every week! 

Here’s how earnings season pass members locked in major gains on discount retail earnings in a matter of days:

DG: currently +100%, tracking toward max gain

Dollar General’s digital engagement surged ahead of earnings. Web traffic was rising. Interest from higher-income consumers had picked up materially. Product-level trends showed demand strength in food, home, and seasonal categories.

LikeFolio issued a bullish trade – a simple “Coin Flip” options spread that gives you a shot at doubling your money in a matter of days if the stock heads higher, like we predicted it would.

DG beat expectations across the board and raised guidance. Shares jumped +16%.

The trade is currently up +100%, and tracking toward max profit. 

Earnings Season Pass member Randy C. followed our bullish data with a different approach and cashed out DG calls bought for +202%. 

FIVE: highest conviction trade of the week, with more upside in play

Five Below was lighting up every LikeFolio signal, despite growing naysayers.

Web visits were up 18% as product refreshes and pricing resonated with consumers. Search behavior confirmed strong brand interest and repeat shopper activity. We recommended a Very Bullish trade setup with +200% profit potential.

Landon told members to enter early, before DG reported, because a DG beat would likely drive sympathy momentum into FIVE. 

That’s exactly how it played out.

Andy Swan backed the setup live on Schwab Network ahead of earnings.

FIVE reported +19.5% revenue growth, delivered a major EPS beat, and raised its full-year outlook, sending shares soaring, even after our predicted DG-induced early boost.

The trade is currently at +100%, with another +100% possible before monthly expiration!

“I was getting ready to leave for a trip where I wouldn’t be online much for a week, so put in a preemptive close yesterday at a limit of 4.10 blended. As luck would have it I woke up this morning to that bid being hit, so made 127% on my basis, annualized to 11,660%.
We need trade of the week ever day! 😉 Thank you for this one! You have my attention.”

– John W., Earnings Season Pass member

DLTR: no trade, perfect avoid—or a tactical bearish setup

Dollar Tree’s data looked nothing like its peers. Web visits were down 5%. Consumer demand was slipping across all tracked signals. There was no momentum to work with.

We made no official trade, but Landon did offer tactical guidance. 

For members looking to play DLTR to the downside, we suggested waiting until after DG’s report, allowing DLTR to lift in sympathy. That move happened, and the fade opportunity followed.

DLTR posted a decent report but plummeted after posting weaker than expected results, especially considering Dollar General’s blowout and its premature sympathy trade.
Our members either avoided the risk completely, or used the mispricing to time a clean bearish entry.

The Earnings Season Pass cheat sheet has proven prophetic.

Check it out for yourself!

Here is LikeFolio co-founder Landon Swan laying out all three plays for the week on Sunday while the market was still sleeping. 

While other traders were waiting on earnings headlines, our members were already in position.

They had the real-time data, they had the trades laid out, and they locked in serious gains!

This isn’t about catching a lucky break. 

This is what LikeFolio’s Earnings Season Pass is built to do, week after week, across dozens of high-probability setups.

“Really enjoy participating in the earnings trade. Been trading since Week 2 and happy to report that I have not had a losing week. Week 7 results: 7 trades, 4 wins and 3 losses for total gain of $657.00.”

– Jim P., Earnings Season Pass member

“Bought 1 PODD contract 5/8/25 for 5/16/25 exp at 270 strike for 460.68. I believe it was trading near 260.00 at the time. 5/9 it had zoomed to 7x. Held 'til 5/16 and sold for 5267.32. AKA 11x. Thank you for the win!”

– Paul R., Earnings Season Pass member

“Bought the ONON 5/23 48 call on 5/12 for $3.90, sold the call on 5/13 for $9.10. A $520 profit in one day (231%).”

– Richard L., Earnings Season Pass member

“I participated with 8 trades for Week 4 Earnings Season. Won with 4 and lost with 4 with a net gain of $468.09. At the end of the day, I came out ahead, which is the objective.”

– Harry A., Earnings Season Pass member

“Just want to say I am really impressed with your record so far on Earnings Pass.  I closed out the CELH spread this morning @ $0.48 or a 100% gain.”

– Dan B., Earnings Season Pass member

We’re already prepping next week’s Earnings Season Pass Sunday Sheet, with several juicy trades on the docket ready including trades for Chewy (CHWY), GameStop (GME) and Adobe (ADBE).

The data will shock you.

If you want trades like this in your account before the market reacts, you need to be in now.

Join Earnings Season Pass

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