GOOGL: We bought the high...

GOOGL is now neck and neck with NVDA as the largest company in the world.

Eighteen months ago, the consensus take was that Google was finished.

ChatGPT was going to eat its lunch. Search was dead. The stock would never recover.

On January 12, 2026, we issued an Infinite Hold BUY ALERT on Alphabet — placing it in the company of only Tesla, Amazon, and Bitcoin in the LikeFolio universe. The stock was already trading near all-time highs.

Some thought, "you're chasing it."

We weren't. Here's what our consumer data was showing at $340:

• Gemini was taking real mindshare from ChatGPT inside the workflows people use every day.

• Google Cloud was locking in the largest AI labs as long-term customers.

• Apple was about to hand over the keys to Siri.

• Cloud, streaming, and ads were all accelerating at the same time.

The chart said the stock was high. The data said the business was just getting started.

We bought. The stock pulled back in the weeks that followed. We held. Less than four months later, we're up more than 20%.

But the gain isn't the point. The lesson is.

A stock being high doesn't mean it can't go higher.

This is the single most expensive mistake retail investors make: they refuse to buy a winner because the chart "already ran." So they wait for a pullback that either never comes — or stops at a price higher than the entry they were originally waiting for.

Look at the names that taught this lesson over and over again, and consider:

• Apple — bought right at ATH, then held through an 18% drawdown. On Sept 1, 2020, AAPL closed at $134.18 (split-adjusted) — a fresh all-time high right after the 4-for-1 split. Anyone buying that day immediately watched the stock fall ~18% over the next three weeks. As of May 4, 2026, AAPL closed at $276.83. More than doubled from that "top."

• Nvidia — bought after the parabolic move, kept running. On May 25, 2023, NVDA had its largest single-day rally in history (+24%) on Q1 earnings, crossing roughly $400 pre-split — at a market cap near $975B. Calls of "parabolic top" were everywhere. As of May 5, 2026, NVDA closed at $204.98 (post-split — equivalent to ~$2,050 pre-split). More than 5x in three years.

• Costco — bought when "the multiple looked stretched," kept compounding. COST broke $300 for the first time in late 2019, trading at one of the richest forward P/Es in its public history. As of May 4, 2026, COST closed at $1,012.79. 3.4x in six and a half years, and the stock is still within ~5% of its all-time high.

The price of a stock at any given moment doesn't tell you whether it's overvalued. It tells you what the market thinks the business is worth based on what's already known. If something new is happening inside the business — a new product, a new customer, a new tailwind — the price hasn't priced that in yet.

That's why we don't trade off charts. We trade off what the consumer is doing.

In January, GOOGL's chart looked stretched to some. Our data did not.

That gap — between what the chart shows and what the data already knows — is where the best trades live.