Ice Storm Cheat Sheet

The South is prepping for an apocalyptic ice storm.

At least according to the state of my neighborhood hardware shelves.

This system as forecast poses a threat to southern infrastructure that lacks the design for a systemic freeze.

But the reality is we do not know exactly how this will play out. The storm could come in hotter than expected or be reduced to a localized dusting — that’s the nature of predicting the weather.

But we have a cheat sheet ready for investors to navigate either reality.

An event with significant ice accumulation can snap power lines, paralyze logistics hubs, and force a reallocation of the consumer wallet. And a miss could lead to an unwinding of prep-phase momentum, leaving retailers with unfulfilled seasonal revenue expectations.

The implications vary based on the severity of the icing and the duration of the deep freeze. This cheat sheet outlines the catalysts for a systemic event versus a non-event, allowing for quick positioning as the weather data solidifies.

Here are 2 ways this could play out, and the stocks we are watching for each:

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