McDonald's (MCD): Even "squeezed" consumers are Lovin It
A 21% selloff says the low-income squeeze is winning. Our demand data, and the consumer's own wallet, say the story is turning.
Megan Brantley
June 29, 2026
Why McDonald's selloff caught our eye
Wall Street is selling McDonald's stock on fears the squeezed consumer is still cracking.
LikeFolio data, and macro data from major firms like PNC suggest otherwise.
The budget consumer is heading back to the counter instead, and the McDonald’s is stacking catalysts: six new crafted drinks, the Fried Apple Pie back after 34 years, and a World Cup meal running all summer.
We break down what our consumer demand data shows and why we think the selloff has it backward.
Andy broke it down live on Schwab
Andy took the McDonald's call to the Schwab Network today and walked through the consumer signal and why it matters right now. Catch the segment if you missed it.
We’re digging into the resilient consumer theme this week. Watch out for more opportunities!