The Amazon Infinite Hold: Why the Market is Dead Wrong About the World’s Greatest Cash Machine

A quick glance at Amazon’s (AMZN) share price recently is pretty boring. You’d think it was stalling out. Over the last year, the stock is up a meager 5%. Compare that to Google (GOOGL) at 58%, and it looks like a has-been. 

But if you’ve followed our work for any length of time, you know that the surface is where the mainstream media stays. Investors who look deeper see a different story.

While the stock has underperformed, Amazon’s fundamental gravity is increasing. Total web visits are up +3% YoY. That might not sound like a moonshot, but for a company of this size and volume, it’s a strong signal of health and momentum.

It makes the setup for 2026 very intriguing – is it the year the market finally prices in a force most analysts are currently ignoring?

Wall Street has already baked AWS into the valuation, but they are still treating the retail arm as a legacy logistics trap—a high-volume, low-margin business that moves boxes. 

What is Wall St Missing?

A third high-margin engine that is turning retail volume into a massive profit machine.

By the time the broader market realizes the valuation gap is snapping shut, the window to act will have closed.

Here’s why 2026 could be the year for Amazon’s next major leg up…

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